Futuri Media Adds New Mobile Platform Features
June 8, 2015 at 3:31 PM (PT)
FUTURI MEDIA's MOBILE PLATFORM introduces two new exclusive interactive services designed to increase engagement between stations and their audiences.
With FLASH CONTESTING, consumers who have downloaded their station’s Mobile app receive a push notification to instantly become eligible to win major prizes or experiences; driving tune-ins and app engagement in the process. Listeners open the app, enter their name and phone number, and it’s displayed live in the studio along with location data. Talent can create and track contests right from immediacy of the control room.
RED/BLUE ALERTS give stations the ability to alert their audience about two different types of content:
RED (“HOT”) ALERTS are used to initiate immediate response and generate tune-ins for breaking news and weather alerts. The content can be pushed from a dashboard in the studio; sending mobile users to a section of the app or an outside web page.
BLUE (“COOL”) ALERTS are designed to alert your mobile audience about a station’s “cool” content. When a user opens the app, they see a featured section that showcases the station’s best daily content. This optimizes audience traffic flow through the app and extends mobile app engagement.
See a demo video of both new features here.
Commented FUTURI MEDIA CEO DANIEL ANSTANDIG: “With consumers more active than ever, maximizing the ability to connect with them in a meaningful way requires a mobile strategy that truly persuades engagement. That requires innovative tools that are easy to use in a mobile environment, work impeccably, and promote a direct, customized interactive experience. FLASH CONTESTING and RED/BLUE ALERTS deliver on those expectations, creating new windows of opportunity for stations, shows, hosts and personalities to connect with their audiences where their audiences live--mobile.”
The new features are available immediately to radio stations using the FUTURI MOBILE platform.