Alpha Media Names Tricia Bastida As SVP/Market Manager For Palm Springs
June 9, 2015 at 6:47 AM (PT)
ALPHA MEDIA has tapped TRICIA BASTIDA as SVP/Market Manager of its PALM SPRINGS cluster. PALM SPRINGS began operating under an LMA JUNE 1st while pending FCC approval.
CEO/President BOB PROFFITT commented, “We think PALM SPRINGS is a perfect fit for TRICIA as our SVP/Market Manager. I’m very excited to have her join us to grow this important CALIFORNIA market. Her passion for the industry and commitment to live and local radio will be an invaluable asset to our Company.”
“While I will wholeheartedly miss my co-workers and clients, all whom have become great friends during my 30+ years of living and working in OKLAHOMA CITY, I'm excited about what the ALPHA team is doing across the country, and I am proud to share in their vision. Being part of the successful and strong station brands in PALM SPRINGS is an honor! I look forward to the many great things we will do for our community and the results we will continue to deliver for our clients,” added BASTIDA."