Univision Ups Roberto Ruiz to EVP Strategy & Insights
June 10, 2015 at 1:22 PM (PT)
UNIVISION COMMUNICATIONS has promoted ROBERTO RUIZ to EVP Strategy & Insights, continuing to report to Chief Strategy & Data Officer/President Enterprise Development KEVIN CONROY.
“Under ROBERTO’s leadership, UCI’s Strategy and Insights team has expanded and is today developing breakthrough insights that help our marketing, agency, and distribution partners better understand and activate HISPANIC consumers,” said CONROY.
RUIZ joined UCI in 2008 as VP Strategy & Insights, where he has led a team of marketers whose goal it is to help advertisers and partners better understand and capitalize on the growing U.S. HISPANIC population. Leveraging syndicated and custom research tools, the team provides research and consumer insights and helps build the business case for brands looking to engage HISPANIC consumers. RUIZ has also worked closely with research partners to improve the way their syndicated products represent the HISPANIC consumer.
RUIZ is a marketing expert with more than 20 years of experience in senior management roles; he has worked in several industries including financial services, interactive, advertising, consulting, startups and packaged goods. RUIZ previously served as the founder and president of CONSUMER CONTACTS, a boutique consulting firm specializing in HISPANIC marketing, and was founding partner at THE VIDAL PARTNERSHIP, a HISPANIC advertising agency in NEW YORK which grew from a mid-sized agency to a powerhouse recognized twice by ADVERTISING AGE as Agency of the Year. He holds an MBA in International Business and a MA in International Economics from GEORGE WASHINGTON UNIVERSITY and a Bachelor’s degree in Mechanical Engineering from the UNIVERSIDAD CENTRAL DE VENEZUELA.