Steve Goldstein Blogs On Public Radio: Live Streaming Is Slowing, On-Demand Is Growing
June 11, 2015 at 4:18 AM (PT)
In his latest blog post, AMPLIFI MEDIA's STEVEN GOLDSTEIN writes, "According to NIEMAN JOURNALISM LAB, a shift is occurring in the digital listening patterns of the public radio audience. NPR measured the streams of 239 stations and their overall digital platform. According to NPR Digital Services, 'digital listenership habits of the public radio audience are changing, as fewer people listen to live streaming audio and a growing number choose to tune in on demand'. Total streaming hours are off 6% year-over-year, while on-demand/podcast growth is up. On-demand now accounts for one-third of all digital listening hours on the NPR platform."
GOLDSTEIN adds, "The decline in streaming is reflected on live stream platforms such as TUNE-IN where listening is down 15% year-over-year at the same time on-demand platform STITCHER reports a 23% increase of consumption of NPR content. Unfortunately, the metrics for podcasts are still primitive (thanks APPLE...) and a download does not guarantee a listen. However, EDISON RESEARCH estimates that about two-thirds of downloads result in listening."
Read the full blog post here.