iHeartMedia And Unified Partner In New Data-Driven Venture
June 11, 2015 at 8:12 AM (PT)
iHEARTMEDIA and UNIFIED have partnered for a new data-driven venture that, "delivers unprecedented insights to advertisers across iHEARTMEDIA’s portfolio of radio, digital, mobile, live events, social and on-demand entertainment and information services."
The companies’ strategic partnership will leverage UNIFIED’s Social Operating Platform, to aggregate the massive data sets generated from iHEARTMEDIA’s 858 radio stations; 70 million registered users of its iHEARTRADIO platform; 87 million monthly digital uniques; more than 20,000 annual events; and more than 75 million social media users across its network. In addition, iHEARTMEDIA will contribute data generated from its programming and consumer audiences to UNIFIED’s data platform. iHEARTMEDIA has also invested in UNIFIED to accelerate the company’s growth and expansion.
“Data-driven solutions are transforming the way that we deliver new value to our marketing partners, providing the ease, measurability and precision of digital marketing at the incredible scale of broadcast,” said iHEARTMEDIA Chairman/CEO BOB PITTMAN. “UNIFIED allows us to leverage big data in new ways that make our portfolio of products, technology platforms, content and personalities the most powerful marketing vehicles available today.”
“Since its founding, UNIFIED’s vision has been to truly ‘unify’ marketing data across all consumer touchpoints and marketing channels. The contribution of iHEARTMEDIA’s data to our platform elevates the insights we can deliver to the next level, finally connecting the ubiquity of social with digital and offline channels,” said UNIFIED Pres. CALVIN LUI. “Now CMOs and marketing teams can find efficiency and empower better investment decisions across their entire marketing supply chain, from consumer audiences and media channels to creative and execution partners.”
“UNIFIED has established itself as a clear market leader just three years after launching its first products,” said iHEARTMEDIA Pres./National Sales, Marketing and Partnerships TIM CASTELLI. “We are very impressed with the UNIFIED team and the technology they continue to deliver to drive true business results. We look forward to helping accelerate the company’s continued growth.”