Pandora Teams Up With Ford For 'Country Built'
June 11, 2015 at 8:40 AM (PT)
PANDORA has teamed up with FORD F-SERIES TRUCKS to produce COUNTRY BUILT, a radio program narrated and hosted by songwriter OTIS GIBBS. It will guide PANDORA listeners through the genre's greatest tales and its impact on AMERICAN culture. COUNTRY BUILT celebrates Country music's riveting history while highlighting select next-generation artists carrying the torch into the future through a series of custom-curated mixtapes, interviews, exclusive performances and behind-the-scenes videos.
“Our content team worked closely with FORD to create a station where the content matches the product perfectly," said PANDORA SVP/Music Makers Group LARS MURRAY. "Generations of Country music have played on the radios of FORD F-SERIES pickups over the past 60 years, and we built a station that celebrates both the heritage and vibrant present of Country music.”