WDVI/Rochester Creates 'Convict Capture Calendar'
June 11, 2015 at 10:59 AM (PT)
The two NEW YORK state prison escapees are still on the loose, and while there's no question this is a serious matter, you can count on radio to look for ways of having fun with the subject.
Say hello to iHEARTMEDIA Hot AC WDVI (100.5 THE DRIVE)/ROCHESTER and their 'Convict Capture Calendar.'
Working together with their News sister WHAM-A who (trust us) takes the escapees story very seriously, they've devised a promotion, inviting listeners to "guess the day they're caught." After all, as DRIVE PD TIAS SCHUSTER told ALL ACCESS, "It's not a question of will they be caught, it's when will they get caught."
People can enter on line and the person closest to the selecting the exact date will be rewarded with a "Summer Escape Prize Pack" filled with tickets to local events around town. Read more on their website.