Pandora Delivers Mobile Programmatic Solution To Advertisers
June 16, 2015 at 6:53 AM (PT)
PANDORA's display inventory is now available for programmatic buying across smartphones and tablets. The new programmatic solution supplements PANDORA's desktop offering to deliver viewable inventory, qualified data and an engaged audience at scale across devices.
“The power of PANDORA’s data fuels our digital advertising leadership and helps brands reach the right listener, with the right message at the right time,” said CRO JOHN TRIMBLE. “The launch of our desktop programmatic solution was an important step, and this latest offering on smartphones and tablets further positions our company for growth by meeting the needs of our current buying partners and unlocking new market opportunities.”
PANDORA’s mobile programmatic solution gives media buyers the opportunity to:
- Reach nearly 80 million active listeners, 80% of whom are tuning in via mobile devices.
- Efficiently bid on premium display inventory through private marketplace and preferred deals.
- Leverage PANDORA’s registration data, proprietary targeting segments, advertising IDs and/or the advertiser’s own dataset to effectively reach their target audience.