RCS Adds Aquira Traffic
June 17, 2015 at 3:42 PM (PT)
RCS is adding AQUIRA traffic to its array of technologies. NOVA ENTERTAINMENT currently uses RCS products for music scheduling (GSelector), playout (Zetta) and media monitoring by RCS AirCheck.
AQUIRA was designed to be more than a traffic system; rather it's a full-business management software platform. With real-time access to sales and inventory data via Aquira2Go and the system’s vast range of scheduling, billing, and reporting options, NOVA ENTERTAINMENT will be able to tap the power of AQUIRA for their clients, prospects and sales team.
Local support and development was also key to NOVA ENTERTAINMENT’s decision to integrate AQUIRA into its broadcasting empire. “Our support is legendary," RCS ASIA PACIFIC VP KEITH WILLIAMS said. "All the people who help you solve your day to day problems are radio people, too. RCS is the only broadcast software provider to offer local support 24/7. This sets us apart from our competition.”
“I am looking forward to extending NOVA ENTERTAINMENT’s relationship with RCS with the implementation of the AQUIRA system," NOVA ENTERTAINMENT CTO MARK DOWNES said. "AQUIRA’s integration with our existing RCS products, Zetta and GSelector, as well as its CRM capability, gives us the strategic advantage we need for improved sales and inventory performance and efficiency.”
“NOVA is a class act, professional and committed to raising the bar in entertainment," RCS Pres./CEO PHILIPPE GENERALI said. "RCS’ integrated suite of software for music scheduling, playout, media monitoring and traffic are the perfect companion in NOVA’s strategic plan. AQUIRA will strengthen the capabilities NOVA has for nimble, real time data and log management.”