AudioHQ Launches In-Home Streaming Ad Network, Inks Slacker As First Client
June 18, 2015 at 4:47 AM (PT)
AUDIOHQ has inked SLACKER RADIO as the first client for its “In-Home” targeted audio ad network. The network will sell ads inserted into streams heard on in-home devices like "smart" TVs, set-top streaming boxes, and Internet-enabled speaker systems.
AUDIOHQ CEO MATT CUTAIR said, “We are excited to launch this unique advertising product which will allow our brand partners to specifically target consumers who are in their homes. We believe there is tremendous value in contextual targeting and that the consumption that takes place in the home via connected devices can be a valuable extension for many different advertising objectives. We also, couldn’t be more excited to announce our partnership with SLACKER RADIO. SLACKER has been a market leader since the early days and we are excited that our advertisers will now have access to their dedicated listener base."
“SLACKER listening on connected home devices has been a growth area for us over the last year and we are excited to be working with AUDIOHQ to now allow advertisers to hyper-target those listeners with more relevant messages,” added SLACKER VP/Analytics and Monetization ROBERT WILDE.