The Reynolds Group Has Advice For Morning Show Talent, 'Root For The Raptors'
June 18, 2015 at 7:54 AM (PT)
In the newly released “PLANET REYNOLDS” newsletter, THE REYNOLDS GROUP has some advice to morning show talent on why the success of JURASSIC WORLD directly relates to the success of their morning show.
The newsletter notes that in the film, there’s a scene where CHRIS PRATT comes upon a dying brontosaurus, and notes, "Even though the animal is all-CGI, you’ll still push back tears. And why throughout the film do we continue to root for the raptors? Because STEVEN SPIELBERG understands the familiarity and love of the franchise and how to build characters, even in CGI dinosaurs, that you connect with emotionally and ultimately root for."
REYNOLDS continues, "The core of every iconic radio and TV personality is a humanity grounded in honesty. To move the audience to want to be around talent and create time to listen, there must be an emotional connection based on the talent's vulnerability to tell the truth and share interesting and fun stories so the audience feels that common bond. That's what SPIELBERG has done in every iconic blockbuster he's touched. From ET to INDIANA JONES to the raptors in "JURASSIC WORLD," you connect with these characters and want them to win."
There is a lot to learn from deconstructing how he does this in "Jurassic World" and how it applies to helping make your talent choose and do content that gets them stand out in the cluttered marketplace of choice for entertainment, says REYNOLDS. You can read the entire PLANET REYNOLDS article here.