Azoff MSG Entertainment Acquires Stake In Marketing Agency OBE

Irving Azoff

AZOFF MSG ENTERTAINMENT has acquired an interest in ON BOARD EXPERIENTIAL MARKETING, an agency that "converges technology and the power of physical experiences to offer clients the ability to showcase their product and brand message." 

The partnership with AMSGE, the joint venture between AZOFF MUSIC MANAGEMENT and the MADISON SQUARE GARDEN COMPANY, provides OBE access to its A-List talent and resources to launch live experiences to be leveraged across diverse platforms and opportunities.  With headquarters in SAN FRANCISCO and offices in L.A., PORTLAND and WASHINGTON, DC, OBE is led by its two partners, Founder/CEO DAN HIRSCH and President DEB LEMON.

Commented HIRSCH: “We look forward to joining the AMSGE family. We have always taken the approach that nothing is impossible, keeping an open mind to what experiential marketing could mean, especially as the world becomes increasingly more digital. Consumers crave community – real, face-to-face interactions, engagements and moments that they will instantly enjoy and remember forever. OBE will be at the forefront of creating those memories.”

“OBE is a great company and I welcome them into the AMSGE family,” said AZOFF. “DAN HIRSCH and DEB LEMON have created truly authentic, innovative campaigns and we look forward to working with them to expand their business to the entertainment community.”

OBE MARKETING began in 1995 with the goal of creating live experiences that fused two passions - music and snowboarding - and developed integrated experience-based marketing campaigns that captured the imagination of consumers. Beginning with the development of the first snowboard jump in the middle of summer in AUSTIN with 150 tons of snow and progressing to leveraging social media and RFID technology to bring the consumer closer to their community.

Added President LEMON: “At OBE we start with understanding the consumer, what they want to see, do, touch and feel. We seek to provide an unforgettable memory and shared experience that is forever associated with our clients and delivers a measurable ROI.”

Clients include NIKE, DOW, GOOGLE, KELLOGG'S, GENENTECH, MRS. MEYER'S CLEAN DAY, SUNGEVITY and MULESOFT.

« see more Net News