Survey: 27% Say They Listen To Radio Less Than They Did 5 Years Ago
September 13, 2006 at 10:39 AM (PT)
Over a quarter of Americans are listening to the radio less than they did five years ago, according to a survey commissioned by broker AMERICAN MEDIA SERVICES. The survey says that while 51% of respondents say their listening hasn't changed in the past five years and 21% say they listen more, 27% say they listen to radio less. 11% said they expect to be listening less in another five years, while 74% say they'll be listening about the same amount and 13% expect to listen more.
The survey also asked respondents how they find out about new music, and 63% said they get that from the radio, with 43% saying they hear about it from friends, 41% from TV, 24% from print, and 16% from the Internet. The release issued by AMS about the survey does not break the respondents down by age or other demographics.