WBLI/Long Island Uses 'Experience Technology' To Offer Fans VIP Upgrades For BLI Summer Jam 2015
June 23, 2015 at 6:23 AM (PT)
COX MEDIA GROUP Top 40 WBLI/LONG ISLAND and EXPERIENCE (expapp.com), the fan experience technology company, offered VIP seat upgrades and premium experiences to music fans at the JUNE 13th "BLI Summer Jam at the Nikon at Jones Beach Theater." The partnership generated a significant spike in downloads of the 106.1 BLI App for iPHONE and ANDROID.
Fans registered through the 106.1 BLI mobile app and had the opportunity to be selected for exclusive meet-and-greets with 2015 Summer Jam artists including FLO RIDA, CARLY RAE JEPSEN and R5. Additionally, users of the app were served unique and interactive backstage content throughout the day that synched with the concert.
“Our radio brands have always offered listeners unique ‘money can’t buy’ experiences, such as meeting their favorite artist,” said Sr. Dir./Digital Audience TIM CLARKE. “Concertgoers are already actively engaged on their mobile phones at our events. The BLI App and integration with Experience was a natural extension to the concert and gave users an even more exciting and immersive experience at the event.”