This Week's Merge: There Really Is A Difference In Doing Social And Being Social

Lori Lewis

CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "A lot of new changes are coming to FACEBOOK's algorithm, the code that dictates what shows up in your 'Live Feed.' But that shouldn't shock anyone. FACEBOOK is a public company with investors to answer to.

"And they aren't necessarily concerned about brands with 'Free Like pages.' So in order to really stand out, we must hack our way to success.  

"Hacking is a word MARK ZUCKERBERG uses often but his reference is a positive one.  

"It's about fighting for your product and doing what needs to be done in the face of today's disruption and modernization, a never-ending quest to keep brands in the hands of consumers."

"And if you're serious about being a social brand, you should be following the fundamentals in this week's MERGE that will make you unforgettable."

MERGE is written to help assist the radio and record industry in the social and digital space.

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