Sports Radio America To Air ABA Basketball
June 24, 2015 at 6:04 PM (PT)
LOUISVILLE-based online sports station SPORTS RADIO AMERICA will air AMERICAN BASKETBALL ASSOCIATION basketball under a renewable agreement through the 2017-18 season. “The ABA on SRA Game of the Week will be broadcast live to thousands of fans with the capability of reaching millions worldwide,” said SRA Dir. of Live Events JIM TIREY.
SRA GM AYOKUNLE SPENCER said, "We are excited to work with such a quality organization as the AMERICAN BASKETBALL ASSOCIATION. This agreement will solidify opportunities for many new and seasoned professionals in the broadcast community with whom we contract our services. It will also provide fantastic national sponsorship opportunities for the small and emerging businesses to which we cater.”
The ABA is a minor pro league with over 80 teams across the country, mostly unrelated to the 1967-76 ABA other than licensing the name from the NBA.