Universal Music Group, Marriott International Launch Global Marketing Partnership With Jessie J Show In London
June 25, 2015 at 11:53 AM (PT)
UNIVERSAL MUSIC GROUP and MARRIOTT INTERNATIONAL have created a global marketing partnership that will include exclusive performances, a branded video series, social content, music downloads and ticket offers. The partnership joins UMG's array of labels with MARRIOTT's 19 brands, including THE RITZ-CAROLTON, EDITION and RENAISSANCE.
The two entities are setting out to engage a new generation of travelers and music fans to deliver unique #WithTheBand experiences. Starting this summer, the partnership will premiere live performances for hotel guests at select properties across MARRIOTT INTERNATIONAL's portfolio of brands around the globe. On JUNE 30th, the St. PANCRAS RENAISSANCE LONDON HOTEL will feature a live performance by JESSIE J to kick off the partnership.
Commented UMG EVP/Business Developments and Partnerships MIKE TUNNICLIFFE: "We are thrilled to partner with MARRIOTT INTERNATIONAL as they share our determination to build progressive, creative, long-term relationships with brand partners. This relationship brings to life our vision to develop truly integrated partnerships beyond standard transactional opportunities for our artists and their fans around the world."
In addition to receiving special ticket offers, exclusive downloads and artist merchandise, MARRIOTT REWARDS' 50 million member community will be eligible to participate in more than a dozen sweepstakes to win VIP concert experiences. Members will also have the opportunity to attend UMG-sponsored events and after parties at premiere music industry events and festivals such as THE GRAMMY AWARDS, SXSW, THE ACMS, BILLBOARD MUSIC AWARDS, CMA FEST and AWARDS and MTV VIDEO MUSIC AWARDS, among others.