New Mexico State Inks Multimedia Rights Deal With Learfield Sports
June 26, 2015 at 3:59 AM (PT)
NEW MEXICO STATE UNIVERSITY has inked a seven-year multimedia rights deal for LEARFIELD SPORTS to represent the school's athletics program. The deal starts with the upcoming 2015-16 season and includes five additional option years. LEARFIELD will establish NM STATE SPORTS PROPERTIES for the AGGIES rights, including radio and television, signage, digital, corporate sponsorships, hospitality, and event marketing. The AGGIES have never outsourced multimedia athletics program rights before the new deal.
AGGIES Director of Athletics MARIO MOCCIA said, “This is a great day welcoming LEARFIELD SPORTS to the NM STATE Athletics family, and I’m confident they are the right partner in helping us expand our brand as well as further professionalizing our corporate partner program. We are entering a long-term relationship with a highly respected and trusted rights partner, and I am thrilled to get our partnership up and running.”
“What a tremendous opportunity to represent the NEW MEXICO STATE AGGIES – a valuable brand with great potential locally and throughout its home state, as well as on a regional and national scale,” said LEARFIELD President/CEO GREG BROWN. “We’re looking forward to helping leverage NM STATE Athletics through new and engaging platforms and are really thrilled with the chance to team with MARIO again.”
The deal comes on the heels of LEARFIELD's deal to represent VIRGINIA COMMONWEALTH UNIVERSITY's athletics program for multimedia rights through the 2024-45 season, also the first time that school has outsourced the rights.