WYBL (98.3 The Bull)/Ashtabula, OH Joins Envision's Jelli Ad Network
June 26, 2015 at 11:59 AM (PT)
MEDIA ONE GROUP Country WYBL (98.3 THE BULL)/ASHTABULA, OH is the latest affiliate to join ENVISION NETWORKS and FOCUS 360's "POWERED BY JELLI" ad network. The cloud-based network revenue source platform traffics, serves and reports all ad campaigns using the patented RADIOSPOT technology. 98.3 THE BULL joins over 130 affiliates on the FOCUS JELLI NETWORK.
JELLI combines the technology of online advertising with the significant reach of broadcast radio, enabling FOCUS 360 to automate radio advertising (NET NEWS, 4/13). The RADIOSPOT platform enables rapid cloud-based trafficking of radio spots nationwide; integrated, automated ad serving at local affiliates and real-time reporting of the broadcast ads as they run via an easy-to-use web-based dashboard. The platform delivers significantly increased accountability, measurability and transparency to advertisers and radio networks, leading to fewer errors, lower costs, better insights and higher revenue and cash flow.