iHeartRadio And Virgin America Join Forces To Bring New Music Offerings Up In The Air
June 30, 2015 at 8:08 AM (PT)
iHEARTRADIO has joined forces with VIRGIN AMERICA to bring a new music selection to 35,000 feet in the air -- curated for the airline by iHEARTRADIO and VIRGIN PRODUCED (VIRGIN GROUP's entertainment arm). The partnership will integrate iHEARTRADIO-branded music stations into VIRGIN AMERICA's in-flight entertainment system.
"We're excited to partner with one of the most innovative and popular airlines to bring quality music and entertainment to consumers ¬ even at 35,000 feet," said iHEARTRADIO Pres./Business Development and Partnerships MICHELE LAVEN. "This is the first step in a robust partnership between Virgin and iHeartMedia and it paves the way for more exciting integrations in the near future."