CBS Launches Small Business Content Portal
July 1, 2015 at 10:41 AM (PT)
CBS has launched "CBS SMALL BUSINESS PULSE," a digital property at cbspulse.com aimed at small business owners, spearheaded by CBS LOCAL DIGITAL MEDIA, and programmed with content from several of CBS CORPORATION's properties, including CBS RADIO, CBS NEWS, CBS LOCAL, CBS INTERACTIVE, and SIMON AND SCHUSTER. The radio-produced content will actually involve video highlights from Small Business Breakfasts held by CBS RADIO stations.
“CBS SMALL BUSINESS PULSE brings together the best content from across many CBS divisions plus new, original editorial on the topics that matter most to small business owners,” said EZRA KUCHARZ, President of CBS LOCAL DIGITAL MEDIA. “CBS SMALL BUSINESS PULSE will provide the insights and knowledge small business owners need to immediately solve the challenges they face by delivering daily, easily digestible information across myriad topics that can easily be put into action.”
“Small business owners are the backbone of AMERICA,” said CBS ALTITUDE GROUP EVP/CMO RICH LOBEL. “So many divisions across CBS offer content and expertise related to small business owner’s needs, it only made sense to harness our world-class editorial organizations to super-serve this vital segment in one single, robust destination.”