Cumulus, Audioboom Ink Partnership Deal
July 1, 2015 at 1:07 PM (PT)
CUMULUS MEDIA HOLDINGS, INC. has reached agreement with AUDIOBOOM GROUP PLC on a strategic partnership under which AUDIOBOOM’s SaaS platform will provide on-demand creative, hosting, broadcasting and advertising tools for the entire CUMULUS and WESTWOOD ONE radio network. AUDIOBOOM will be used to embed content across CUMULUS and WESTWOOD ONE’s websites and mobile apps, including podcasts and sharable and embeddable clips. WESTWOOD ONE will also serve as exclusive sales representation agent for AUDIOBOOM for the digital content.
AUDIOBOOM CEO ROB PROCTOR said, "This partnership represents a major opportunity for a full roll-out of the AUDIOBOOM platform across the entire USA, which will drive increased monthly listens and advertising opportunities. Our partnership with CUMULUS is not just about making CUMULUS content available to our users, but rather, this is about using our platform to allow CUMULUS to become a truly distributed media company, providing on-demand content across all of CUMULUS’ stations’ websites, apps, third party websites, and third party audio platforms. In fact, anywhere a potential listener may choose to consume content and which, in turn, will generate advertising revenues for CUMULUS and AUDIOBOOM.”
CUMULUS CEO LEW DICKEY added, “This exciting new partnership marries CUMULUS’ and WESTWOOD ONE’s best-in-class local and national content with AUDIOBOOM‘s industry-leading technology and distribution capabilities. Radio is AMERICA’s #1 reach medium, and as listeners continue to increase their consumption of audio, this partnership allows for new ways for consumers to explore and engage with the radio stations and on-air talent they know and love today. Additionally, from an advertising perspective, the short-form and on-demand digital medium provides a unique and effective way for brands to activate consumers. This partnership highlights WESTWOOD ONE’s continued commitment to bringing new unique content and advertising options to market.”