WWCD Launches Major Crowdfunding Campaign To Keep Independent Radio Thriving In Columbus, OH
July 6, 2015 at 9:28 AM (PT)
One of the last remaining owned and operated independent radio stations in the country, WWCD, LTD. Alternative WWCD (CD102.5)/COLUMBUS, OH (formerly CD101) hs maintained its Alternative format and its independence for the past 25 years. However, CD102.5 currently rents its broadcast signal and to be truly independent CD102.5 needs to purchase the license for the signal.
In order to raise at least the down-payment for this multi-million dollar effort, the station has launched an INDIEGOGO crowdfunding campaign. The campaign runs from JULY 6th-SEPTEMBER 3rd with the goal of raising at least $1 million, with a stretch goal of $5 million.
If the station is successful, it will make music history by being both the largest crowdfunding campaign in OHIO and the largest nationally for an intangible product, according to INDIEGOGO. To learn more and to donate go to www.cd1025.com/invest.
“We are standalone, independent and individual, like our listeners,” said RANDY MALLOY, Pres./owner of CD102.5. “We are not a mega-corporation, playing the same music across multiple frequencies. As a station and as a staff, we are invested in our community, invested in supporting local artists, and invested in making sure good music gets heard.”
With license rental costs topping $300,000 annually by the end of this year, the successful purchase of the broadcast license will improve month-to-month cash flow and ensure the station’s continued independence and long-term sustainability. Independent radio is important to music culture in the U.S. because it provides a way for bands and musicians who haven’t been signed to a major label to have their music heard by a broad audience. Independent radio means live DJs, in real-time, who live in their city, not pre-recorded talk, streamed in from another place. It means more new music and more variety. It means people who really care about music and the artists who make it.
"I didn't really realize what independent radio really meant until we started going to other radio stations. I grew up listening to CD101 and that was just what radio was,” added KEVIN RAY of OHIO-based band WALK THE MOON. “We started going to other places and realizing that there's sort of blanket control on a lot of radio. It really makes you kind of proud that independent radio stations can exist in this kind of world. It means a better music selection, better control of what you can play. It means I was exposed to a lot of cool music I otherwise never would have discovered on my own."
Throughout its 25-year history, the station has remained committed to and is a critical component of the COLUMBUS community. CD102.5 is a strong partner of COLUMBUs non-profit organizations, providing arts, culture, and social service organizations promotional support to reach key target audiences. The station’s non-profit foundation, CD102.5 FOR THE KIDS, has donated more than $1 million dollars to children's charities over the past 25 years. The station’s intern program has helped hundreds of young adults learn essential skills and make invaluable contacts, helping land them careers both in and out of the music industry. All of this stems from the firm belief that radio done right is about more than charts and ratings, it’s about community, and it’s about people.
"What began as a rag-tag bunch of kids with a passion for music and a desire to make a difference, CD102.5 is now a nationally recognized force in the music industry," said MALLOY. "Never the last to play a record, always the first, CD102.5 has a track record of breaking bands and taking chances on artists that may never have received exposure elsewhere. An investment in CD102.5 is an investment in community, in music and the artists who create it."