Bridge Ratings: Music Streaming Gaining Steam
July 7, 2015 at 10:20 AM (PT)
In the latest installment of "Radio's New Media Gauntlet," BRIDGE RATINGS affirms what most everyone assumes -- that music streaming is growing and will pose a bigger threat to radio than other media usage. "As of 2014, over 50% of AMERICANS streamed music of any variety each month, and BRIDGE RATINGS is projecting that by the end of SUMMER 2015 that number will jump into the 62% range," DAVE VAN DYKE wrote. "From the perspective of a 15 year hindsight view, the trends become clear. Broadcast radio sees weekly (cume) use remain fairly stable, but time spent with radio quite naturally has been chipped away and will continue to do so.
"By our estimates, broadcast radio has thus far seen a 30% attrition of favoriteness in that time," he continued. "27% of the attrition has been attributed to online music streaming, which includes Internet on-demand services like SPOTIFY and YOUTUBE. Internet Radio accounted for 15% attrition. This includes non interactive services like PANDORA and AM/FM simulcasts. While less than 2% of the attrition can be attributed to AM/FM simulcast streams, we felt it was important to include that in the Internet Radio category."
Comparing where the attrition is going over the past eight years, Music Streaming "favoriteness" grew from 18% in 2007 to 27% in 2015. Contrast that to Music Downloads, which fell from 24% in 2007 to 17% this year. Internet Radio (which includes AM/FM streaming) fell from 20%-15%; Owned Music fell from 15%-13%; but Social Networks rose from 9%-12%. Rounding up the bottom are Mobile Phones (up 5%-9%), Satellite Radio (up 3%-5%) and Music Sharing (down 6%-2%).
Read the entire column here.