Rdio Launches New Curated Stations, Rdio DJ Tool
July 8, 2015 at 3:57 AM (PT)
RDIO is now offering new curated stations programmed by some of the world's most iconic and prolific record labels and key local influencers. RDIO’s team of music programmers collaborated directly with these curation partners to compile music recommendations that truly represent the most influential labels of all time from across the globe as well as the world’s most trusted local tastemakers.
The new stations enrich the RDIO user experience across all of RDIO’s tiers -– including free, RDIO Unlimited and RDIO Select – by providing a unique collection of curated content specific to local countries. The new stations are launching for the first time in AUSTRALIA, MEXICO, BRAZIL, INDIA and ASIA, and additional stations have been added to the current offering available in the U.S., CANADA and U.K.
“RDIO is committed to making music discovery fun, easy and personal,” RDIO CEO ANTHONY BAY said. “In keeping with our objective of providing the world’s best Internet radio experience, we are proud to partner with key influencers and the label community to program their own branded stations. These stations not only help extend each labels’ brand presence but they also let our listeners anywhere in the world discover music from credible brands that they trust and respect.”
The label and influencer stations, as well as RDIO’s stations based on genre, mood and activity, are now easily accessible in RDIO’s “Stations” section within the main navigation.
In order to facilitate the creation of curated stations, RDIO has developed RDIO DJ™, a new and innovative tool for creating and curating Internet radio stations and sharing them with listeners everywhere. More info available here.