Westwood One Nielsen PPM Analysis Shows NFL Radio Audience Reach Increasing
July 8, 2015 at 12:36 PM (PT)
WESTWOOD ONE has partnered with NIELSEN to analyze PPM data on listening to the syndicator's NFL football broadcasts in the 48 metered markets, finding that the games reach six million listeners (persons 6 and older) in the first weeks of the season, but unique reach grows to 21.2 million over the course of the season and into the playoffs, a 3.5-times increase, and the playoffs reach five million new, unique listeners. WESTWOOD ONE's NFL broadcasts reach one in five men 18-49 in AMERICA, and one in four men 35-64.
In addition, the study, reported by CUMULUS and WESTWOOD ONE Chief Marketing Officer PIERRE BOUVARD, says that 78% of listening to WESTWOOD ONE NFL broadcasts is away from home, with 35% listening both at home and away from home, and 43% just listening away from home. Audience size builds throughout each broadcast as well.
And WESTWOOD ONE football analyst and CBS RADIO Sports WFAN-A-F/NEW YORK morning co-host BOOMER ESIASON has sent personal letters to 30 top NFL sponsors delivering the NIELSEN news about the syndicator's NFL coverage, reports AD AGE.