Jacobs Media Honors Dave & Chuck The Freak As 'Most Innovative'
July 10, 2015 at 6:10 AM (PT)
Each week, JACOBS MEDIA honors an "innovative" member of our business. This week, they've chosen GREATER MEDIA Active Rock WRIF/DETROIT's wakeup team, DAVE & CHUCK THE FREAK.
JACOBS writes, "When WRIF/DETROIT (GREATER MEDIA) took the plunge and changed morning shows in the SPRING of 2013, it was a big risk. The station parted company with the perennially successful DREW AND MIKE SHOW, which had long dominated the DETROIT area. DAVE AND CHUCK THE FREAK were the young guns working across the street at 89X, and WRIF gambled they would be a great fit for the 40+ year-old brand."
"One of the things that made the new show so appealing, said WRIF PD MARK PENNINGTON, was their relationship with the audience beyond the airwaves," notes JACOBS. “I have never seen a more socially connected show. It’s part of the fabric with DAVE AND CHUCK. They post constantly while on the air and continue doing so during the day, on weekends and even on vacation.”
Read the full post here.