Guess What Job Is On Salary.com's Top 12 List Of 'Jobs On The Brink'?
July 15, 2015 at 5:18 AM (PT)
SALARY.COM has posted an article -- 12 Jobs On The Brink: Will They Evolve Or Go Extinct? -- that's gonna make radio folks shake their heads in disgust.
They write, "Once upon a time good employees updated their job skills and advanced to the next career level with the regularity of MARIO questing for PRINCESS PEACH. But then technology proliferated, and the well-read encyclopedia salesman, savvy VCR repairman and worldly travel agent either faded away or morphed into updated versions of their former selves."
The dirty dozen are listed below. You're not gonna like #12.
- Professional typist
- Video store clerk
- Umps and refs
- The iceman
- Travel agents
- Newspaper deliverer
- The family farm
- Switchboard operator
- Supermarket cashier
- Postal worker
- On-air DJ
SALARY.COM explains about "On-air DJ," "Podcasting, web and satellite radio, and syndicated programming have forever changed your local radio station. Yeah, you can still be the 12th caller and talk to a live DJ, but these endangered creatures may be running out of air."
Check it out here.
JACOBS MEDIA begs to differ though. On TODAY's JACOBLOG, they write, "we grimaced at a SALARY.COM survey that listed 'On-Air DJ' on their endangered job list. Their 'take' is that the clock is ticking for terrestrial announcers, presenters, and hosts, while digital and satellite radio are blossoming. Support for this theory comes from APPLE’s recent debut of BEATS 1, a DJ driven 'radio station' that is a throwback to the way we’ve traditionally done it in broadcast radio."
"It is easy to get caught up in trying to determine how digital competitors and pure-plays are doing it," JACOBS continues. "So maybe the answer is to look inward rather than playing someone else’s game. What are the characteristics of broadcast radio’s DNA and how can stations leverage those strengths?"
Read the JACOBS blog here.