Cox Media Group Names New Executives For National Ad Platforms, Radio, Digital
July 15, 2015 at 11:42 AM (PT)
COX MEDIA GROUP (CMG) has shuffled the executive hierarchy of its National Ad Platforms, Radio and Digital businesses. KIM GUTHRIE is now EVP/National Ad Platforms and President of COXREPS; BILL HENDRICH will succeed GUTHRIE as EVP/Radio and CMG Research; and MARIAN PITTMAN will be EVP of Digital Strategy. COXREPS Pres. JIM MONAHAN has announced his retirement after 35 years with the company.
“We are fortunate to have proven, talented and inspirational leaders within CMG that we can tap for critical positions throughout the company,” said CMG Pres. BILL HOFFMAN. “Thanks to JIM’s leadership, COXREPS is now the country’s major advertising rep firm representing 350 television station clients. JIM, who has cultivated invaluable industry relationships, has worked tirelessly to secure the company’s stellar reputation as the go-to television advertising partner. We will miss JIM’s passion for the business and spirit and wish him all the best in his next, great life adventure.”
Former EVP/Radio KIM GUTHRIE will oversee all of CMG’s television advertising platform businesses, including COXREPS, Videa and Gamut. “KIM’s job driving results in the radio division stands testimony to that, and she has wonderful cross-over skills that apply to any of our COX businesses,” added HOFFMAN. “KIM’s stations have won multiple honors for programming excellence and outstanding community service. She is the right leader to build on JIM’s momentum to take COXREPS to the next level of excellence and to work with GENE PIZZOLATO and SHERETA WILLIAMS as the Gamut and Videa teams explore the automated ad marketplace.”
“COXREPS is the largest TV rep firm in AMERICA and has a strong reputation for producing results for our television customers in an incredibly competitive marketplace,” said GUTHRIE. “Additionally, Videa and Gamut represent incredible new opportunities to explore the automated marketplace, and we are seeing some very encouraging signs. Both businesses have promising trajectories, and it’s our job to continue to build and support these businesses and adapt as the advertising marketplace becomes more nimble.”
JACKSONVILLE Radio VP/GM BILL HENDRICH will succeed GUTHRIE as EVP/Radio and CMG Research. “BILL inspires talented team members and peers to excel in their jobs so our brands will always be in position to have great success,” said HOFFMAN. “BILL’s leadership will ensure a seamless transition to keep our radio brands informing, inspiring, entertaining and helping to improve the communities we serve.”
“The opportunity to lead all of the talented team members in CMG Radio as we evolve our business for continued success in the changing media landscape is an honor,” added HENDRICH. “I look forward to working with the Radio team and the CMG leadership team as we continue to provide engaging traditional and digital content for our audiences and results driven sales solutions to our clients.”
VP/GM of ORLANDO Radio SUSAN LARKIN is upped to RVP/JACKSONVILLE and ORLANDO Radio and will also assume responsibility for JACKSONVILLE Radio, overseeing the award-winning brands in both of these highly-competitive markets.
Former VP/News and Marketing for Television MARIAN PITTMAN now oversees CMG’s digital strategy, content and sales efforts as EVP of Digital Strategy, succeeding NEIL JOHNSTON who was recently named EVP/CFO for COX Automotive. “MARIAN’s background has been dedicated to standing up great TV News brands, and she has a keen sense of and an entrepreneurial spirit for harnessing new technology to help CMG develop and deliver our content,” HOFFMAN said. “She has driven our digital extensions in the TV division to new and significant levels of success by building a first-rate team that allowed us to have a major impact on our digital efforts.”
“I am looking forward to further integrating CMG’s core newspaper, radio and TV media strategies with our digital and new media,” said PITTMAN. “My team will build upon the momentum already created to align CMG’s content growth with significant revenue opportunities, driven by a laser focus on mobile.”