Brooklyn's Barclays Center Hires Paola Palazzo To Head New L.A. Office
July 15, 2015 at 12:22 PM (PT)
BROOKLYN-based BARCLAYS CENTER has opened an L.A. office and hired veteran entertainment executive PAOLA PALAZZO as VP Entertainment Industry Relations and Event Development, based in its CENTURY CITY headquarters.
While focusing primarily on the music industry, PALAZZO will also be involved in the arena’s sports properties and serve as an extension of the venue’s programming department, nurturing and reinforcing existing relationships with artist management, agent, and content providers, cultivating new ones and working on new event development.
PALAZZO will also support the booking efforts for BARCLAYS CENTER's CUSHMAN & WAKEFIELD THEATER, and the company’s other venues, including the soon-to-be renovated NASSAU VETERANS MEMORIAL COLISEUM on LONG ISLAND and LIU BROOKLYN PARAMOUNT THEATRE.
PALAZZO was most recently VP/Booking for THE FORUM in L.A., which she helped open in 2014, and as VP/Talent and Booking for NEDERLANDER CONCERTS, where she played an integral role in the success of numerous sold-out shows.
PALAZZO received the MUSIC BUSINESS ACHIEVEMENT AWARD at the 2005 HAMILTON MUSIC AWARDS, a nomination for POLLSTAR’s Talent Buyer of the Year in 2009, and two nominations, in 2011 and 2012, for BILLBOARD’s ‘Women in Music.’
“In less than three years, BARCLAYS CENTER has hosted many of the world’s biggest entertainers and events,” said CEO BRETT YORMARK. “Now, we believe it is crucial to have a formal presence in the city where many entertainment decision makers are based to reinforce our commitment to the industry. After an extensive search of L.A.-based music executives, we are confident that PAOLA will be able to leverage her broad experience, industry knowledge, and relationships to further grow our business.”
PALAZZO will report to VP/Booking for Music, Family Entertainment and Special Events KEITH SHELDON.