Cumulus Media, Chicago Bulls And Chicago White Sox Announce Long-Term Broadcast Rights Agreement
July 16, 2015 at 7:45 AM (PT)
CUMULUS MEDIA, THE CHICAGO BULLS and THE CHICAGO WHITE SOX jointly announced TODAY (7/16) that WLS-A has been named the teams’ new flagship radio station in a multiyear agreement. WHITE SOX games will air on WLS-A beginning in 2016, while BULLS games will move to the station beginning with the 2016-17 NBA season.
The agreement, which runs through 2021 with both teams, includes all BULLS preseason, regular and postseason games and all WHITE SOX regular and postseason games, select spring training and exhibition games, as well as weekly original programming.
“Our new partnership with CUMULUS MEDIA and WLS-A will provide the BULLS and WHITE SOX with an extensive radio platform to reach our fans,” said Bulls Pres./COO MICHAEL REINSDORF. “This relationship combines our shared interest in innovation and our shared commitment to bringing our fans the highest quality game broadcasts and other team radio programming.”
“CUMULUS MEDIA and WLS-A are honored to become the radio home of the BULLS and WHITE SOX, two of CHICAGO’s very best sports brands,” said CUMULUS/CHICAGO VP/GM PETER BOWEN. “Adding both teams to our programming schedule allows us to continue to capitalize on the strong growth and success CUMULUS is enjoying in the CHICAGO market. We cannot wait to bring year-round sports to some of the world’s greatest fans.”