CBS Radio Pacts With Perez Hilton For Multi-Platform Content Partnership
July 16, 2015 at 12:20 PM (PT)
CBS RADIO has joined with media mogul and celebrated web/TV/radio personality PEREZ HILTON on a variety of content initiatives, including the launch of an exclusive podcast to be featured on PLAY.IT.
RADIO PEREZ, HILTON’s daily celebrity news feature, syndicated by C STUDENT ENTERTAINMENT, will now be heard on 20 CBS RADIO stations nationwide.
Available for download or on-demand listening beginning today, “THE PHP: PEREZ HILTON PODCAST” gives listeners the latest celebrity news while also highlighting his patented insights on the week’s hottest gossip. HILTON is joined weekly by Top 40/Mainstream KAMP-F (97.1 THE AMP)/LOS ANGLES afternoon-drive host CHRIS BOOKER, along with other surprise celebrity co-hosts, guests and friends in a roundtable discussion. Fans can listen to the podcast every THURSDAY on PLAY.IT or through iTUNES.
In addition to KAMP and WBBM-FM/CHICAGO, the “RADIO PEREZ” entertainment and gossip update will be added to WBMP/N.Y., KMVQ/SAN FRANCISCO, KVIL/DALLAS, KKHH/HOUSTON, WIAD/WASHINGTON, D.C. and other CBS RADIO stations. A full list can be found here.
“Excited does not begin to describe my overflowing enthusiasm for my new partnership with CBS RADIO,” said HILTON. “Fun is a great way to describe ‘THE PHP: PEREZ HILTON PODCAST’ on PLAY.IT. I put a lot of thought into my co-host and I could not have chosen anyone better than CHRIS BOOKER. He and I have electric chemistry, and I can guarantee listeners will agree as we chat everything pop culture and dig deep into the trending topics of the week.
“As if that weren't awesome enough, I am so honored and grateful that CBS RADIO has added ‘RADIO PEREZ,’ to 18 new stations. Fab is what this all is! So fab and fun!”
Said CBS RADIO EVP/Programming CHRIS OLIVIERO: “Our relationship with PEREZ is a terrific example of our audiences’ passion for unique and engaging content suited for their on-demand lifestyle, as well as their desire for compelling entertainment news heard live on their favorite FM music stations. This combined platform of PLAY.IT and major-market radio stations will provide PEREZ with another outstanding opportunity to stay connected to his loyal fans.”