It's Day Two Of #Conclave40
July 17, 2015 at 9:04 PM (PT)
It's day two of the CONCLAVE LEARNING CONFERENCE'S 40th annual event TODAY (7/17) in MINNEAPOLIS. This year's event was curated by new CONCLAVE Chair (and ALL ACCESS columnist) LORI LEWIS, VP/Social of CUMULUS/WESTWOOD ONE.
Speed Mentoring Plus More From Techsurvey 11
FRIDAYs agenda opened with the well-attended "Speed Mentoring" breakfast session that offered expert advice for radio aspirants from experts like NRG MEDIA's CHUCK DUCOTY, MARY QUASS, and ERICA DREYER, JACOBS MEDIA's FRED JACOBS, WWFS' JIM RYAN, AO&B's MICHAEL O'MALLEY, HUBBARD's GINNY MORRIS and GREG STRASSEL, CUMULUS' MIKE MCVAY, THE WEISS AGENCY's HEATHER COHEN, ENTERCOM/MILWAUKEE's BRIAN KELLY, iHEARTMEDIA's TONY COLES, GREATER MEDIA's JENNIFER WILLIAMS, ALL ACCESS' own JOEL DENVER, HUBBARD AC WTMX (101.9 FM THE MIX)/CHICAGO's MARY ELLEN KACHINSKE, and COX MEDIA GROUP's TIM CLARKE and FISHER.
Following the mentoring, FRED JACOBS reported on TECHSURVEY 11 results focusing on radio usage, social media, the connected car, and other changes in media consumption. Among the findings, asked why they listen to AM/FM radio, the top response was "to hear favorite songs," followed by "DJs/shows/hosts," but JACOBS pointed at several categories, like "Like to work with radio," "In the habit," and "Keeps me company," as indicative of radio's emotional connection to listeners. However, looking at the Alternative format, "Discover new music" is all the way up in second place, as opposed to Top 40, which is heavily skewed towards "favorite songs," and Classic Rock, for which "Like to work with radio" is a strong second. On social media, which can vary slightly by format, Facebook is a strong leader for radio, with 9 out of every 10 respondents having a Facebook profile and none other even close; of the Facebook user, 73% use it every day, also well ahead of everyone else. Twitter shows significantly stronger for Sports, while Pinterest is a better performer for women. He also stressed the value of talent acknowledging listeners on social media and the importance of compiling and using an email database for engagement and interaction with listeners. And he suggested that the surge of on-demand content for television portends a similar shift in the future towards podcasting, although, later, he noted that radio has a strong advantage over podcasters in localism, which an overwhelming majority of respondents finds important.
Storytelling and Databases and Daughtry
A panel with talent including syndicated host ADAM BOMB, iHEARTMEDIA Top 40 KDWB/MINNEAPOLIS morning host DAVE RYAN, and married ENTERCOM Alternative KRBZ (THE BUZZ)/KANSAS CITY talents AFENTRA BANDOKOUDIS and SCOTT "LAZLO" GEIGER offered stories about their experiences in radio. THE WEISS AGENCY's HEATHER COHEN moderated the session.
NRG MEDIA's ERICA DREYER, GREATER MEDIA's JENNIFER WILLIAMS, and TRITON DIGITAL's PAUL CRAMER discussed the building and use of station databases in marketing radio in a FRIDAY afternoon session. DREYER offered that contesting and streaming are good ways to build a database, and advised stations to monitor the kind of response they get from their email content. She also noted that while Facebook logins are being used, not everyone trusts Facebook; listeners, she said, prefer to directly share their information with stations. WILLIAMS, on the other hand, suggested allowing fans to join VIP clubs using social logins, enabling stations to learn more about the listeners. And CRAMER pointed out that 52% of users will use Facebook logins, but added that stations should ask for a minimum of email address, zip code, age, and gender for registration. WILLIAMS added that stations need to have a security policy in place to protect users' information.
BMI closed the proceedings with a special appearance by CHRIS DAUGHTRY, who performed two songs and was interviewed by "NIGHTS LIVE" host ADAM BOMB. The interview covered DAUGHTRY's early career and influences (including TRACY CHAPMAN), hearing his music on the radio for the first time, and more, including how "having the CHIPMUNKS cover my song 'Home' was really humbling."
Recapping Yesterday's Action
Coverage of THURSDAY's (NET NEWS 7/16) events can be found here. Highlights include:
- Radio Leaders Address Tough Questions
- Monetizing Mobile, Getting A Job
- Marketing Radio, Learning About New Media
- Awards and Research
- Social Media Meets the Lambeau Leap
- Changing PD Roles, Video Ascendant
- Scholarships Rewarded