Sign Up For Part Three Of Free 'Content Superhero' Webinar
July 17, 2015 at 4:04 AM (PT)
In the final webinar of the three-part "Content Superhero" series, broadcasters will discover what it means to generate meaningful, audience-based content. Content Superhero is a joint project of the TRACY JOHNSON MEDIA GROUP (TJMG) and STRATEGIC RADIO SOLUTIONS (SRS), and is based on moment-by-moment listener responses to personality content in all formats. The first two sessions focused on "What CausesTune Out" (Webinar 1) and "What Causes Tune In" (Webinar 2).
Now, in the grand finale, JOHNSON and SRS EVP/Partner HAL ROOD reveal the six keys to connecting with listeners on the air.
JOHNSON said, "Most personalities and programmers have the skills to not only remain relevant, but be dominant in this new media environment. The problem is that we're spending way too much time on non-essential tasks and not nearly enough on things that will make our brands stand out. Part of what you'll learn is a new way to approach the basics, but a couple should forever change how you program and perform on the air."
ROOD adds, "In this final episode, we show you the one thing that is the key to every single personality's success. The one thing that will make them famous. And, for managers and programmers, the ONE INGREDIENT they need to insure a winning station."
The webinar is TUESDAY, JULY 21st at 1p (ET). Attending is free, but pre-registion is required. Visit www.contentsuperhero.com for details and to register.