Kenny Day Named iHeartMedia SVP/Political Sales And Strategy
July 17, 2015 at 6:25 AM (PT)
iHEARTMEDIA adds KENNY DAY as SVP/Political Sales and Strategy, effective JULY 23rd. DAY joins from YAHOO-owned BRIGHTROLL and will report to Pres./National Sales JEFF HOWARD. In this new role, DAY will oversee iHEARTMEDIA's political and advocacy efforts by building a WASHINGTON D.C.-based team focused on working with political and issue advertisers as well as advertising agencies to create custom strategies, campaigns and content.
"KENNY is that rare executive with diverse and extensive experience in media, public policy and technology," said HOWARD. "His background in digital and in programmatic ad buying will be integral as we provide our political and issue advertising partners with new opportunities that blend our new, groundbreaking automated and programmatic ad buying platform with our unmatched content creation and data."
"With the introduction of its innovative programmatic buying platform and the upcoming 2016 election, there could not be a more exciting time to be joining iHEARTMEDIA," said DAY. "I look forward to the opportunity to provide iHEARTMEDIA's political and issue advertisers with the most targeted, effective, affordable and powerful ways to deliver their messages."