The Industry Lines Up To Ask Nielsen For Access To Voltair Webinar
July 20, 2015 at 6:25 AM (PT)
TODAY’s (7/20) JACOBS MEDIA blog post is focused on one thing: Imploring NIELSEN to make one of the biggest events in radio history available to the entire industry.
They write, "To make my case, I’m going to use the words of the brilliant, witty, and sarcastic French philosopher, VOLTAIRE. In an odd way, he’s the twisted namesake of this mysterious technology. Over the past few months, one of the odder outcomes from this PPM encoding dilemma and the 25-SEVEN black box is that it has made me more familiar with VOLTAIRE, his writing and his witticisms. And as it turns out, his observations about people, life, and even business are spot-on in better understanding this crazy turn of events for radio."
Nielsen, do the right thing.
ALL ACCESS contacted NIELSEN requesting access to a JULY 21st webinar that will address the VOLTAIR issue, among others (NET NEWS 7/15). We were told it was for "clients only." JACOBS notes the same problem, "As of now, the only legal attendees are to be NIELSEN clients, the only ones with bona fide access to its webinar about PPM and where the industry goes from here. Except that one way or another, the industry trades, pundits, bloggers and other interested parties will find a way to gain access. That’s because NIELSEN subscribers really don’t care that they’re the only ones invited. They simply want to know what the hell is going on."
JACOBS continues, "Like so many other parts of this bizarre radio chapter, this lack of transparency continues to permeate the entire issue. NIELSEN’s ruling on PPM, the VOLTAIR technology, and its steps to rectify whatever limitations it has discovered about its encoding impact all of us," continuing, "it is understandable that NIELSEN is limiting access to the webinar to its stakeholders. Under normal circumstances, this makes sense. But there’s nothing the least bit normal about the efficacy of radio’s primary measurement source being questioned by a technology company, and hundreds of NIELSEN’s own clients. The fact is, we’re all “stakeholders” in this drama. Consultants, researchers, and analysts live and die with the ratings, too. We have a stake in this matter, whether we’re in a position to advise NIELSEN clients or we dutifully report on the results every week in industry trades."
The blog wraps up imploring, "So NIELSEN, do the right thing."
Read the full post here.