CMA And Music Choice Expand Promotional Partnership
July 21, 2015 at 2:18 PM (PT)
The COUNTRY MUSIC ASSOCIATION (CMA) has continued its strategic promotional partnership with video and music network MUSIC CHOICE. The partnership kicks off TODAY (7/21) with CMA MUSIC FESTIVAL content appearing on MUSIC CHOICE ON DEMAND, MUSIC CHOICE channels, the MUSIC CHOICE app, and MUSICCHOICE.com.
Additionally, CMA and MUSIC CHOICE will join forces to promote “CMA MUSIC FESTIVAL: Country's Night to Rock,” which airs TUESDAY, AUGUST 4th on ABC-TV. On MUSIC CHOICE VIDEO ON DEMAND, a top-level CMA MUSIC FESTIVAL category will be available featuring behind-the-scenes content from this year’s CMA MUSIC FESTIVAL as well as music videos from LITTLE BIG TOWN, SAM HUNT, CARRIE UNDERWOOD, LUKE BRYAN, FLORIDA GEORGIA LINE, and many more. MUSIC CHOICE Today's Country channel will also feature a CMA MUSIC FESTIVAL takeover from SATURDAY, AUGUST 1st through TUESDAY, AUGUST 4th leading up to the special. CMA MUSIC FESTIVAL artist facts and images will appear across MUSIC CHOICE’s Pop Country, Country Hits, and Today’s Country music channels. CMA MUSIC FESTIVAL programming will also take over the Today’s Country: NASH TV Video Channel from AUGUST 1st through 4th, featuring music videos and original content from CMA MUSIC FESTIVAL artists.