Part 2 Of Matt Sammon's Tampa Bay Lightning Digital 'Power Play' Series Looks At Programming
July 21, 2015 at 4:38 PM (PT)
Chapter 2 of TAMPA BAY LIGHTNING Dir./Broadcasting/Programming MATT SAMMON's 10-part series on assembling, launching, and programming the NHL franchise's online-only "LIGHTNING POWER PLAY" radio station has been posted, and the installment deals with content -- specifically, what to program on the station once it's been decided to go ahead with the project.
The post examines what makes good content, the exciting part of doing new and different things for digital audio, the model for LIGHTNING POWER PLAY's schedule, picking talent, and additional programming.
Read Part 2 by clicking here.