Report: Could Record Labels Pull Music Videos From YouTube?
July 23, 2015 at 4:49 AM (PT)
Is a war about to break out between record labels and YOUTUBE? Yes, writes THE NEW YORK POST, noting, "YOUTUBE’s exploding mobile traffic is creating a new source of friction between the world’s #1 content distributor and the music industry, numerous sources told THE POST. UNIVERSAL, SONY and WARNER execs believe YOUTUBE’s grip on free ad-supported music videos needs to be loosened -- by supporting rival sites like VESSEL and SNAPCHAT."
The report also says the labels could go as far as pulling YOUTUBE's rights to their music videos. “They are not serious about monetizing music on behalf of creators and, as a result, music companies are realizing they have to reset the current relationship,” one senior industry source told the paper. “They are fed up with the lack of monetization,” another label source told THE POST. “When you look at how music is monetized from lowest to highest, YOUTUBE is at the bottom.”