2015 Radio Show To Offer Programmatic Ad Seminar
July 23, 2015 at 8:49 AM (PT)
THE 2015 RADIO SHOW will feature a General Session on programmatic advertising on WEDNESDAY, SEPTEMBER 30th from 4-5:30p entitled “Unlocking Programmatic’s Potential.” The session will include a three-part discussion, presented by PROHASKA CONSULTING CEO MATT PROHASKA, on how radio sellers, buyers and technology companies can best leverage programmatic advertising strategies in today’s marketplace.
THE RADIO SHOW, produced by THE NATIONAL ASSOCIATION OF BROADCASTERS (NAB) and THE RADIO ADVERTISING BUREAU (RAB) takes place SEPTEMBER 30th through OCTOBER 2nd in ATLANTA.
“Programmatic advertising has the potential to enhance the overall media buying process,” said RAB Pres./CEO ERICA FARBER. “The perspectives presented in this session will educate and enable attendees to continue to make sound decisions about how and when to incorporate programmatic as part of their company’s business strategy.”