Larry Rosin: Telling AM/FM Radio's Story
July 27, 2015 at 3:59 AM (PT)
EDISON RESEARCH's LARRY ROSIN writes on his most recent blog post, "I spoke at CONCLAVE last week about what we at EDISON have learned from our 'Share of Ear] studies. After my presentation, which shows the many changes happening in the audio space but at the same time the resiliency of legacy AM/FM broadcast radio, JOEL DENVER from ALL ACCESS raised his hand to ask, 'You show a lot of positives for radio -- don’t you think radio simply needs to tell its story better?'
"What follows is my best paraphrased recollection of my response:
“JOEL, I have a response that’s probably controversial. I get frustrated with this argument that the only issue with radio is that it ‘doesn’t tell its story.’ The issue for radio is not that it doesn’t have a clever catchphrase, and it’s not that its CEOs don’t represent radio well."
Read the rest of the response here.