Pandora Rolls Out 'Sponsored Listening'
July 27, 2015 at 6:12 AM (PT)
PANDORA's latest engagement-based advertising product, "Sponsored Listening," is now available to all advertisers. The product gives PANDORA users an hour of uninterrupted listening following their engagement with a brand’s video or rich media unit at the beginning of their session.
During the beta testing period for the product, PANDORA reported that Sponsored Listening resulted in a 12% percent lift in brand awareness and a 30% lift in purchase intent for advertisers.
“As the competition for consumer attention continues to intensify, brands are looking for advertising products that can help them create a lasting impression and resonate with their target audiences,” said SVP/Advertising Product Strategy And Sales LIZZIE WIDHELM. “Sponsored Listening enhances our suite of engagement-based advertising solutions by building on products such as Brand Stations, and is another manifestation of our philosophy that what’s good for the listener is good for the advertiser.”