Gregg Lindner Leaves Media Rating Council For EVP Post At GfK MRI
July 28, 2015 at 7:19 AM (PT)
MEDIA RATING COUNCIL SVP/Research Methods And Statistics GREGG LINDNER is joining consumer media research firm GfK MRI as EVP/Media Research.
LINDNER joined the MRC last year after serving as ARBITRON's EVP/Radio Service Innovation and Chief Research Officer and, before that, EVP at SCARBOROUGH RESEARCH.
GfK MRI Managing Director FLORIAN KAHLERT said, "Anyone who has been involved in advertising and media research over the last two decades is familiar with GREGG and his outstanding leadership credentials. He combines a solid grounding in traditional measurement with a deep knowledge of digital audience measurement. This makes GREGG the right person to point us to new approaches that meet the standards of accuracy our clients have come to rely on."