Chicago Bears To Air On WVIV-WVIX (Latino Mix 93.5/103.1) and WRTO (Univision America 1200AM)/Chicago
July 28, 2015 at 12:11 PM (PT)
The NFL's CHICAGO BEARS and UNIVISION Spanish Hits WVIV-F-WVIX (LATINO MIX 93.5/103.1 FM) and Spanish News-Talk WRTO-A (UNIVISION AMERICA 1200AM)/CHICAGO have inked a deal for the stations to be the new Spanish-language radio homes for BEARS game broadcasts. UNIVISION CHICAGO Sports Dir. HECTOR LOZANO and LATINO MIX host and CUBS and BULLS Spanish-language voice OMAR RAMOS will call the action.
“Chicagoland’s Hispanic population continues to be a major focus for us,” said BEARS VP/Sales and Marketing CHRIS HIBBS. “We’re committed to creating more and better content that speaks to them in their language and fits their lifestyle. We want to be an active member in the Hispanic community. It is important for us to create a connection at an early age and grow the relationship. This partnership with UNIVISION not only strengthens our audio platform across their broadcasts, but in UNIVISION we have a terrific community partner that can help us engage across multiple channels and touch points. We’re really enthusiastic about our future with them.”
“Working together with the talented group at the CHICAGO BEARS allows us to continue to innovate ways to create exciting content for our audiences and effective ways for our advertisers to connect with the large number of Hispanic consumers,” said UNIVISION LOCAL MEDIA CHICAGO SVP/GM DOUG LEVY. “We couldn’t be more excited about our new partnership.”