This Week's Merge: Twitter Is The Metric Of Emotional Response
July 29, 2015 at 8:15 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Things happen. We get stiffed by artists or promotions go south. But let this week's MERGE serve as a reminder of the culture we’re operating in.
"Technology has changed audience expectations.
"Long, extended teases have zero value in today's 'on demand' economy.
"Our bandwidth and tolerance for bull has diminished. People want transparency.
"Rather than, 'wait for it…just a little longer … it's on the way … we promise,' come out and be truthful.
"But don't leave listeners, the station's most prized asset, waiting. They have voices equal to brands these days."
MERGE is designed and written to help assist the radio and record industry in the social and digital space.