Former TheBlaze Executives Launch Red Seat Ventures
July 29, 2015 at 2:02 PM (PT)
Former THEBLAZE executives CHRIS BALFE, JOEL CHEATWOOD, and CAROLYN POLKE have announced their new digital media company, RED SEAT VENTURES, with PREMIERE NETWORKS and JASON BLUM's BLUMHOUSE movie company as charter clients. The company is named after the seat, painted red, at FENWAY PARK in BOSTON that the longest home run in the stadium hit -- a TED WILLIAMS 502-foot blast in 1946.
In a post at the company's website, the new venture is described as "designed to build talent and brand-focused digital businesses from the ground up, putting content creators in control of their own destiny. RED SEAT works with talents, agencies, and companies across the spectrum, including those that have a traditional media platform as well as those that are digital natives. We help them to define the right strategies for content creation, distribution, and monetization." The plan, the post says, is to be more than just a consultant but "After agreeing to a roadmap we actually put our own skin in the game -- our time, our resources, and our money -- to make the businesses come to life. We have expertise across all key disciplines: social, mobile, technology, editorial, and sales. From written content, short form video, and podcasts, all the way up to full TV production capabilities and OTT platform build-out, we have the right team to build whatever the strategy dictates."
BALFE, a longtime associate of THEBLAZE's GLENN BECK, is the former President/COO of BECK's MERCURY RADIO ARTS and CEO of THEBLAZE; CHEATWOOD, the longtime television news executive, was President and Chief Content Officer at THEBLAZE; POLKE was a President/COO of THEBLAZE and a former consultant at ACCENTURE; and KEVIN BALFE was formerly SVP of Publishing at MERCURY RADIO ARTS.