AudienceSCAN Drills Down in Consumer Purchasing Preferences
July 30, 2015 at 11:30 AM (PT)
AUDIENCESCAN surveyed more than 14,000 U.S. consumers this year to get insights into future customers’ purchase intent, personal goals, shopping motivations, and more for the next 12 months. Among the things it found:
• 3.6% of Americans intend to purchase a smartwatch like the new APPLE WATCH in the next 12 months.
• 18.4% of U.S. Adults intend to purchase a new car or truck in the next 12 months with FORD, TOYOTA and, CHEVROLET as the top brands being considered.
• Many of those who intend to spend money at marijuana dispensaries are inclined to fall into one of two categories: young, lower-income males or baby boomers who own luxury cars like AUDI and BMW.
“AUDIENCESCAN reveals the little tidbits that make the audience tick,” AUDIENCESCAN Audience Engagement Editor COURTNEY HUCKABAY STONE said. “You can tailor your advertising and marketing campaigns toward their interests because you know what they like to do in their free time, where they like to go, and what things they are planning to do.”
“When it comes to crafting a marketing message in the digital age, traditional demographics are dead,” AUDIENCESCAN Pres./CEO C. LEE SMITH said. “By using purchase intent to define your audience, you can develop an effective marketing strategy before they begin their customer journey.”
There are now more than 1,000 audience profiles in the AUDIENCESCAN database. Profile reports, available in AdMall® PRO and AdMall for Agencies, are designed for the specific needs of media companies and advertising agencies. To learn more, visit AudienceSCAN.com.