Donnie Simpson & Radio One Agree To Multimedia Deal Involving WMMJ (Majic 102.3)/D.C & TV One
August 3, 2015 at 2:01 PM (PT)
When DONNIE SIMPSON left the WASHINGTON D.C. radio airwaves in 2010 after a 41-year media career in radio, television and movies, the biggest question asked was, “What’s next for DONNIE?" It is five years later and he is returning to his first love, radio and television.
RADIO ONE, INC. has announced that they have bolstered the radio division and cable network, TV ONE, by persuading DONNIE SIMPSON to come out of retirement and return to the air. He will do PM drive for Urban AC WMMJ (MAJIC 102.3)/DC and join the TV ONE lineup of talent. At MAJIC 102.3 he replaces ADIMU. (NET NEWS 6/22)
SIMPSON made the announcement himself in a one-hour special appearance YESTERDAY (8/3) on the station at 5p (ET). He interacted with listeners on-line and over the air.
The multi-year agreement for both radio and television include SIMPSON hosting THE DONNIE SIMPSON SHOW (3-7p) on MAJIC 102.3 as of MONDAY, AUGUST 17th. In addition, there will be collaboration between TV ONE and DONNIE SIMPSON PRODUCTIONS to create programs which will have him back on TV by the fourth quarter of this year.
SIMPSON said, “After five-and-a-half years of retirement my wife said, ‘Everywhere you go people tell you how much they miss you and that they want you to come back. You should go back to work.’ That’s what she said. What I heard was that voice from a horror movie yelling, ‘Get Out!' So here I am and I'm bubbling over with excitement to get back on radio after five years and thrilled that I'll be back on TV after more than 15. It's been a great vacation, but it's time to go back to work and have some fun. To do this all with a Black-owned network that I respect so much makes it that much sweeter for me. To all of those people who have pleaded with me to come back and do ‘something,’ thank you for your love and encouragement, and I look forward to talking to you and seeing you again real soon.”
Sr. Regional VP/GM JEFF WILSON commented, “DONNIE is iconic. The DC market woke up to his voice for 30 years and we are thrilled to bring him out of retirement and behind a microphone again. “MAJIC 102.3, The Real Sound of the DMV, will certainly be impacted by DONNIE being reunited with his loyal listeners. His passion for music, industry relationships, interview style and charisma are a winning combination and we are glad to have him as a member of the RADIO ONE family.”
TV ONE Pres. BRAD SIEGEL adds, “TV ONE is excited to be the entertainment platform providing DONNIE SIMPSON’s return to television. As evidenced by fan reaction whenever he’s out or making appearances, DONNIE is a universally adored media personality and his youthful spirit appeals to devotees of all ages. The breadth of his knowledge and depth of musical tastes make him an excellent asset for the network as we expand our programming slate and grow our brand. Knowing how much his fans have missed him, we are eager to get him on the air and look forward to announcing his first special soon.”
DONNIE SIMPSON, known for his sultry voice, warm smile and piercing green eyes, is the son of a record shop owner. Having been exposed to multiple genres of music, SIMPSON began his radio career at 15 with WJLB/DETROIT. He relocated TO WASHINGTON DC where he began working at WRC-FM, now WKYS, as an air personality and PD. In the early 1980s, he landed his first television job on WRC-TV. Soon after SIMPSON became host of BET’s VIDEO SOUL and many other network specials. His career path led him next to WPGC to host THE DONNIE SIMPSON MORNING SHOW for 17 years before his 2010 retirement.