This Week's Merge: Create Shared Statements By Speaking In A Way That Makes People Feel Something
August 5, 2015 at 4:00 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "TWITTER's new 'News' tab speaks to the fact that more and more we are operating in a space where algorithms are curating the content it believes we want to see.
"Code is picking and choosing content for us.
"So how can local radio even stand out and compete with larger, national media outlets during live moments or when news breaks?
"Consider what BUZZFEED CEO, JONAH PERETTI, said earlier this year at SXSW in regards to typing out posts and tweets and sharing content: 'The emotion of the content matters more than the information in the content.'
"Let that sink in.
"Then read this week's MERGE."
MERGE is designed and written to help assist the radio and record industry in the social and digital space.