John Dickey: All Access Power Player Talks Nash Next, Voltair
August 4, 2015 at 11:36 AM (PT)
What’s next for the CUMULUS Country brand, NASH? Why, NASH NEXT, of course; a large-scale, nationwide talent search that seeks to discover the next big Country artist. CUMULUS EVP/Content & Programming JOHN DICKEY granted ALL ACCESS an exclusive and comprehensive Power Player interview, providing a look under the hood of this ambitious contest that includes a label component and strong ideas about the approach to A&R for Country.
“It really made perfect sense for us to be in that side of the business to really figure out how we wanted to play in the artist development side," said DICKEY. "NASH NEXT is the brand we're going to be doing that under. What's really exciting, not only for NASH and for us, but for music, is how we're going about discovering that next superstar in Country radio.”
DICKEY also shared his candid thoughts on NIELSEN AUDIO and the ongoing VOLTAIR controversy: “NIELSEN knows how to do a better job, but they decided it was easier and more efficient for their company to buy a company that was doing a poor job but was the established player, and just keep doing what they're doing. But they know better.” Read the entire ALL ACCESS Power Player interview here.